Roman, Kenneth. The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman. - New York : Palgrave Macmillan, 2009. - xiv, 282 p. : ill ; 23 cm. Includes bibliographical references (p. [249]-271) and index. ISBN: 9780230100367 Subjects--Topical Terms: Advertising executives--United States--Biography.Advertising agencies--History--United States--20th century.Advertising--History--United States--20th century.