TY  - BOOK
AU  - Mohr,Jakki J.
AU  - Sengupta, Sanjit.
AU  - Slater, Stephen.
TI  - Marketing of high-technology products and innovations
SN  - 9780131364912
U1  - . 
PY  - 2010///
CY  - Boston, [Mass.] ; London
PB  - Pearson
KW  - High technology industries
KW  - Marketing
N1  - Previous ed.: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2005. Includes bibliographical references and index
UR  - https://uowd.box.com/s/8k71jyfsgnr02nnjiaayrauzvk8iynas
ER  -