Noel, Hayden. <br/><br/>
Consumer behaviour / 
 Consumer behavior 
Hayden Noel. 
 - Lausanne, Switzerland :  AVA Academia,  c2009. 
 - 175 p. :  col. ill ;  23 cm. 
 - Basics marketing  01 .
<br/><br/> Numbering on alternate pages. 
<br/><br/> Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace. 
<br/><br/><label>ISBN: </label>9782940373840 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.