TY  - BOOK
AU  - Noel,Hayden
TI  - Consumer behaviour
SN  - 9782940373840
PY  - 2009///
CY  - Lausanne, Switzerland
PB  - AVA Academia
KW  - Consumer behavior
KW  - Marketing
N1  - Numbering on alternate pages
N2  - Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace
ER  -