Getting it right the first time : how innovative companies anticipate demand /
John Katsaros and Peter Christy.
- Westport, Conn. : Praeger, 2005.
- xiv, 159 p ; 24 cm.
Includes bibliographical references (p. [149]-150) and index.
0275984796
2004022505
Business forecasting. Business planning. New products--Management.