Buskirk, Richard H. <br/><br/>
Selling :  principles and practices / 
Richard H. Buskirk, Bruce D. Buskirk. 
 - 13th ed. 
 - New York :  McGraw Hill,  1992. 
 - xviii, 551 p. 
 - McGraw-Hill Marketing series .
<br/><br/><label>ISBN: </label>0071125590  £34.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.