Ries, Al. <br/><br/>
The fall of advertising and the rise of PR / 
Al Ries and Laura Ries. 
 - New York :  HarperBusiness,  2004. 
 - xxi, 295 p. :  ill ;  21cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0060081996  £7.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Brand name products.<br/>Public relations.