Mohammed, Rafi A. Internet marketing : building advantage in the networked economy / Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworski. - 2nd int ed. - Boston, MA. : McGraw-Hill, 2004. - xxi, 743 p. : ill ; 26 cm. Includes bibliographical references and index. ISBN: 0071232591 £42.99 Subjects--Topical Terms: Internet marketing.