Emotional branding : the new paradigm for connecting brands to people /
by Marc Gobé.
- Updated and rev. ed.
- New York : Allworth Press, c2009.
- xxxiv, 325 p. : ill ; 23 cm.
Includes bibliographical references (p. 311-318) and index.
Shows marketers how to build credibility and trust with consumers on a personal and holistic level, regardless of the product or service they are promoting.