Armstrong, Gary. <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler. 
 - 7th ed. 
 - Upper Saddle River, N.J. :  Pearson Education,  2005. 
 - xxvi, 581 p. : ;  ill. ;.  28 cm. : 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>0131273124  £42.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing management.<br/>Consumers.