Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin ; Robert A. Peterson. 
 - 10th int ed. 
 - Upper Saddle River, N.J. :  Pearson Education International,  2004. 
 - viii, 696 p. :  ill ;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131230301  £40.84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Decision making--Case studies.