TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert Allen
TI  - Strategic marketing problems: cases and comments 
SN  - 0131230301
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education International
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Decision making
N1  - Includes bibliographical references and index
ER  -