Jain, Subhash C.,  1942- <br/><br/>
Marketing planning & strategy / 
 Marketing planning and strategy 
Subhash C. Jain. 
 - 7th ed. 
 - Mason, Ohio :  Thomson,  2004. 
 - xviii, 935 p. :  ill ;  24 cm. 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>075933871X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>0