TY  - BOOK
AU  - Jain,Subhash C.
TI  - Marketing planning & strategy
SN  - 075933871X
U1  - 0 
PY  - 2004///
CY  - Mason, Ohio
PB  - Thomson
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes; MARK935 MARK922 TBS904 MARK904
ER  -