From acorns : how to build your brilliant business from scratch /
Caspian Woods.
- London : Pearson/Prentice Hall, 2004.
- x., 172 p. : ill ; 24 cm.
Includes Index.
Table of contents Do you really want your own business?- the downside- why do it?- the upsideDo I have what it takes?- what is an entrepreneur?- born or made?Some skills you might need...Where are you going? A simple and effective business planInside the mysterious mind of a bank managerThe numbers bitYour incomeThe dreaded legalsKeep planningGuerilla marketing- Your product or service- Is the price right?- Promoting Your Business- Keep your customers loyal- Cross selling- The Holy Grail - word of mouth marketing- Direct marketingDo I need a website?PRAdvertisingNetworkingFree marketingSales- Prepare Yourself for rejection- 7 essential sales tipsFinance- In praise of bootstrapping- Some bootstrapping techniques- Borrowing- How to get a bank to lend you money- Cash is King- Getting People to Cough Up Staff- Delegation- How to get the talent- How to keep it- Leadership When things go wrong...The tool kitUseful sources of information.
'From Acorns' distils the key points about starting a business that will make the difference between success and failure - the stuff that you discover while you are in the start-up process and wish somebody had told you beforehand.