Green, Andy,  1958- <br/><br/>
Creativity in public relations / 
Andy Green. 
 - London :  Kogan Page [published in association with] the Institute of Public Relations,  2001. 
 - ix, 198 p. :  ill ;  24 cm. 
 - PR in practice series .
<br/><br/> Includes bibliographical references and index. 
<br/><br/>1. A definition of 'creativity' -- 2. Creativity: some myths debunked -- 3. The creative process -- 4. Green Light thinking: creative techniques -- 5. Green Light thinking: brainstorming -- 6. Red Light thinking: the evaluation of ideas -- 7. Creativity is not just for photocalls -- 8. Obstacles to creativity -- 9. The creative individual -- 10. The creative organization -- 11. Lies, damned lies and 'impropaganda' -- 12. The future of creativity -- 13. Award Ceremony -- 14. Interested in finding out more? 
<br/><br/><label>ISBN: </label>0749435887  £16.14 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Creative ability in business.