Johnson, Lisa,  1967- <br/><br/>
Don't think pink :  what really makes women buy--and how to increase your share of this crucial market / 
 Do not think pink  What really makes women buy 
Lisa Johnson, Andrea Learned. 
 - New York :  AMACOM,  c2004. 
 - x, 230 p ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 223) and index. 
<br/><br/>Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future. 
<br/><br/> Offers businesses practical tools needed to develop products, services, and marketing strategies that appeal to female shoppers, who influence more than eighty percent of all consumer purchases in the United States. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>9780814408155 081440815X 
<br/><br/><label>LCCN: </label>2004005393 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Women consumers.<br/>Marketing.<br/>Women consumers.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HC79.C6  / J64 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/34/082