Identity economics : how our identities shape our work, wages, and well-being /
George A. Akerlof and Rachel E. Kranton.
- Princeton : Princeton University Press, c2010.
- vi, 185 p. : ill. ; 25 cm.
Includes bibliographical references and index.
This work bridges a critical gap in the social sciences. It brings identity and norms to economics. People's notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save.