Hollensen, Svend. Global marketing : a decision-oriented approach / Svend Hollensen. - 5th ed. - Harlow, England ; New York : Pearson, 2011. - xliii, 756 p. : ill. ; 26 cm. ISBN: 9780273726227 Subjects--Topical Terms: Export marketing.Export marketing--Case studies. LC Class. No.: HF1416 / .H65 2010 Dewey Class. No.: 658.8/4