Perrey, Jesko. <br/><br/>
Retail Marketing and Branding :  A Definitive Guide to Maximizing ROI / 
Jesko Perrey , Dennis Spillecke. 
 - New York :  John Wiley & Sons,  c2011. 
 - xvii, 300 p. :  ill. ;  22 cm. 
<br/><br/><label>ISBN: </label>9780470979662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.