Masterson, Rosalind. <br/><br/>
Marketing :  an introduction / 
Rosalind Masterson & David Pickton. 
 - 2nd ed. 
 - London :  SAGE ,  2010. 
 - xviii, 508 p. :  col. ill. ;  28 cm. 
<br/><br/> Includes bibliographical references and index.  Previous ed.: London : McGraw-Hill, 2004. 
<br/><br/><label>ISBN: </label>9781849205719 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.