Reconnecting marketing to markets / edited by Luis Araujo, John Finch and Hans Kjellberg. - Oxford : Oxford University Press, 2010. - xv, 275 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780199578061 9780199578078 (pbk.)

2011286034

GBB092036 bnb

015618053 Uk


Marketing--Philosophy.
Marketing--Social aspects.

HF5410 / .R43 2010

658.8001