TY  - BOOK
AU  - Rosenbaum-Elliott,Richard
AU  - Percy, Larry
AU  - Pervan, Simon
TI  - Strategic brand management
SN  - 9780199565214
PY  - 2011///
CY  - New York, NY
PB  - Oxford Univesity Press
KW  - Product management
KW  - sears
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -