Peppers, Don. <br/><br/>
Return on customer :  creating maximum value from your scarcest resource / 
Don Peppers and Martha Rogers. 
 - 1st ed. 
 - New York :  Currency/Doubleday,  2005. 
 - viii, 296 p. :  ill ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [237]-280) and index. 
<br/><br/> Describes how business firms create value by strengthening and preserving their customer base and explains a business metric that focuses on customers and details how to effectively create shareholder value. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780385510301 (trade) 0385510306 (trade) 
<br/><br/><label>LCCN: </label>2005045521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer equity--Management.<br/>Customer relations--Management.<br/>Customer loyalty.<br/>Customer relations--Management.<br/>Loyalty.<br/>Consumers.
<br/><br/><label>LC Class. No.: </label>HF5415.527  / .P47 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8/12