Values-centered entrepreneurs and their companies /
David Y. Choi and Edmund R. Gray.
- New York : Routledge/Taylor & Francis, 2011.
- xiii, 194 p. : ill. ; 25 cm.
Includes bibliographical references (p. [176]-187) and index.
The values-centered entrepreneurs -- Commit to a (meaningful) purpose -- Raise capital with mission in mind : be strategic, resilient, and cautious -- Hire talented employees with shared values -- Promote your company's values -- Build a cohesive, dedicated organization -- Maximize profits, with some exceptions -- Minimize your environmental and social footprint -- Stay with it for the long haul -- Make giving a priority -- Be a role model for others.