Choi, David Y.

Values-centered entrepreneurs and their companies / David Y. Choi and Edmund R. Gray. - New York : Routledge/Taylor & Francis, 2011. - xiii, 194 p. : ill. ; 25 cm.

Includes bibliographical references (p. [176]-187) and index.

The values-centered entrepreneurs -- Commit to a (meaningful) purpose -- Raise capital with mission in mind : be strategic, resilient, and cautious -- Hire talented employees with shared values -- Promote your company's values -- Build a cohesive, dedicated organization -- Maximize profits, with some exceptions -- Minimize your environmental and social footprint -- Stay with it for the long haul -- Make giving a priority -- Be a role model for others.

9780415997614 (pbk. : alk. paper) 9780203883501 (e-book : alk. paper)

2010000654


Social responsibility of business.
Social entrepreneurship.
Entrepreneurship--Moral and ethical aspects.

HD60 / .C48 2011

658.4/08