Campbell, Andrew,  1950 Aug. 3- <br/><br/>
The growth gamble :  when leaders should bet big on new businesses and how to avoid expensive failures / 
Andrew Campbell & Robert Park. 
 - Boston :  Nicholas Brealey International,  2005. 
 - p. cm. 
<br/><br/>
<br/><br/>The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism. 
<br/><br/><label>ISBN: </label>1904838049 
<br/><br/><label>LCCN: </label>2005004642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Conglomerate corporations--Planning.<br/>Conglomerate corporations--Management.<br/>Corporations--Growth.<br/>Business planning.<br/>Corporate culture.
<br/><br/><label>Dewey Class. No.: </label>658.1/1