Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships /
Michelle Golden.
- Hoboken, N.J. : Wiley, 2010.
- xix, 348 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Machine generated contents note: Foreword. -- Preface. -- Acknowledgments. -- Part 1: What. -- What Firms Need to Know About Social Media. -- The basics about social media, its origin, and how it easily fits into your marketing mix. Explore guidelines and policies that address user's most common concerns. -- Chapter 1: Defining and Understanding "Social Media". -- Chapter 2: Social Media Policies and Guidelines: Rules of Engagement. -- Chapter 3: Comparing Today's Most Popular Social Media. -- Part 2: Why. -- The "Why" Behind Using Social Media. -- Detailed strategic ideas, tactical approaches, and planning guidance for making social media a vibrant part of your integrated marketing plan. -- Chapter 4: Finding Business Purpose in Social Media. -- Chapter 5: Strategy Begins With "Who". -- Chapter 6: Integrated Marketing Tactics. -- Chapter 7: Case Studies and Examples. -- Part 3: How. -- How to Set up and Use the Tools. -- Specific techniques and implementation advice so you can save time and improve results with LinkedIn, Twitter, Facebook and blogs. -- Chapter 8: LinkedIn -- Chapter 9: Twitter -- Chapter 10: Facebook -- Chapter 11: Self-Publishing with Blogs -- Part 4: Tips. -- Tips to Being Effective Online. -- Improve your experience and your outcome with these best practices for publishing, interacting, handling crises, and even "begging out" of using social media. -- Chapter 12: Writing for the Web. -- Chapter 13: Social Media Etiquette. -- Chapter 14: Best Practices. -- Notes. -- Glossary. -- About the Author. -- Index.
9780470633106
2010028561
Internet marketing. Social media--Economic aspects. Electronic commerce. Success in business.