Rogers, David L.,  1970- <br/><br/>
The network is your customer :  five strategies to thrive in a digital age / 
David L. Rogers. 
 - New Haven [Conn.] :  Yale University Press,  c2010. 
 - xx, 312 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 287-299) and index. 
<br/><br/>A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry. 
<br/><br/> A guide to using digital technologies to connect to customers, presenting five basic strategies for creating value in any business using these devices, and featuring a variety of case studies. 
<br/><br/> Adult  Follett Library Resources.  Adult. 
<br/><br/><label>ISBN: </label>9780300165876 (trade : alk. paper) 0300165870 
<br/><br/><label>LCCN: </label>2010029162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business networks.<br/>Social networks.<br/>Digital media--Social aspects.<br/>Digital media--Economic aspects.<br/>Strategic planning.<br/>Business networks.<br/>Social networking.<br/>Digital media--Social aspects.<br/>Digital media--Economic aspects.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HD69.S8  / R646 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/12