Moskowitz, Howard R. <br/><br/>
Selling blue elephants :  how to make great products that people want before they even know they want them / 
Howard R. Moskowitz and Alex Gofman. 
 - Upper Saddle River, N.J. :  Wharton School Pub.,  c2007. 
 - xvi, 252 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136136682 
<br/><br/><label>LCCN: </label>2006038981 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>New products.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .M68 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8