Gossieaux, Francois.

The hyper-social organization : eclipse your competition by leveraging social media / Francois Gossieaux, Edward K. Moran. - New York : McGraw-Hill, c2010. - xxiii, 359 p. : ill. ; 24 cm.

Includes bibliographical references (p. 335-348) and index.

Choice, December 2010 Choice

A guide to using social media to gain an edge on competitors, exploring the four drives of social communities, corporate-consumer relations, networks, establishing a human presence on the Web, and other related topics.

Adult Follett Library Resources. Adult.

9780071714020 (trade) 0071714022

2010010355


Information technology--Management.
Information technology--Social aspects.
Social media.
Internet marketing.

HD30.2 / .G66 2010

658.4/038