TY  - BOOK
AU  - Milligan,Andy
TI  - Brand it like Beckham: the story of how brand Beckham was built 
SN  - 9789814276931
U1  - 658.827092 22
PY  - 2010///
CY  - Singapore, London
PB  - Marshall Cavendish Business
KW  - Beckham, David,
KW  - Brand name products
KW  - Case studies
N1  - Previous ed.: London: Cyan, 2004; Formerly CIP
ER  -