TY  - BOOK
AU  - Peters, Rolf-Herbert.
TI  - The PUMA story: the remarkable turnaround of an endangered species into one of the world's hottest sportlifestyle brands 
SN  - 9780462099828
U1  - 338.768536 PE PU 
PY  - 2008///
CY  - London
PB  - Marshall Cavendish
KW  - Sporting goods industry
KW  - Germany
KW  - History
KW  - PUMA AG Rudolf Dassler Sport
KW  - Footwear industry
UR  - https://uowd.box.com/s/voi1l0hzdxefb6h2nsi3g137q5lpq5h8
ER  -