International marketing /
Michael R. Czinkota, Ilkka A. Ronkainen.
- 8th ed.
- Mason, OH : Thomson/South Western, c2007.
- xxx, 646, [37] p. : ill., maps ; 28 cm.
Previous ed. c2004.
Includes bibliographical references and index.
0324317026 0324361157 (international student ed. : pbk.)