The media handbook : a complete guide to advertising media selection, planning, research, and buying /
Helen Katz.
- 3rd ed.
- Mahwah, N.J. : L. Erlbaum Associates, 2007.
- xvii, 189 p. : ill. ; 23 cm.
- LEA's communication series .
Includes bibliographical references (p. 181-184) and index.
0805857176
2005057745
Advertising media planning. Mass media and business. Marketing channels.