Daly, John A. 1952-
Advocacy : championing ideas and influencing others /
John A. Daly.
- New Haven : Yale University Press, c2011.
- vi, 387 p. ; 25 cm.
"The authoritative guide to selling concepts, compelling action, and getting results"- Book Cover.
9780300167757
2011008294
Branding (Marketing)
Social interaction.
Communication in marketing.
302.2