Taylor, David. <br/><br/>
Doing e-business :  strategies for thriving in an electronic marketplace / 
David Taylor, Alyse D. Terhune. 
 - New York :  John Wiley,  c2000. 
 - xii, 292 p. :  ill. ;  24 cm. 
 - Upside books. .
<br/><br/>Includes bibliographical references (p. 278-286) and index. 
<br/><br/> Private consultants Taylor and Terhune describe a way for CEOs, managers, and entrepreneurs to integrate e-commerce into their businesses, whether they are already involved in e-business or just beginning. Their focus is on the long term operational business environment. Both business-to-business and business-to-customer aspects are covered. The book includes information on building and managing micro-brands, assessing customer loyalty, and selling e- business ideas to financial backers. A list of websites used in the research is appended. 
<br/><br/><label>ISBN: </label>0471380652 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>00043398 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.
<br/><br/><label>LC Class. No.: </label>HF5548.32  / .T39 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8/4