The media student's book /
Gill Branston with Roy Stafford.
- 5th ed.
- New York, NY : Routledge, 2010.
- xxv, 457 p. : ill. (mostly col.) ; 25 cm.
Includes bibliographical references and index.
Suitable for students of media studies, this title covers important issues facing media studies, including: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; debating advertising, branding and celebrity; and, research - skills and methods.