Branston, Gill.

The media student's book / Gill Branston with Roy Stafford. - 5th ed. - New York, NY : Routledge, 2010. - xxv, 457 p. : ill. (mostly col.) ; 25 cm.

Includes bibliographical references and index.

Suitable for students of media studies, this title covers important issues facing media studies, including: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; debating advertising, branding and celebrity; and, research - skills and methods.

9780415558426

2009049055

GBB021775 bnb

015483461 Uk


Mass media.

P90 / .B6764 2010

302.23