Baran, Stanley J. Introduction to mass communication : media, literacy, and culture / Stanley J. Baran. - 7th ed. - New York : McGraw-Hill, c2012. - xx, 449 p. : col. ill. ; 28 cm. ISBN: 9780071317153 LCCN: 2010046629 Subjects--Topical Terms: Mass media.Mass media and culture.Media literacy. Dewey Class. No.: 302.23