Kennedy, Dan S.,  1954- <br/><br/>
The ultimate sales letter :  attract new customers. boost your sales / 
 Sales letter 
Dan S. Kennedy. 
 - 4th ed. 
 - Avon, MA :  Adams Business,  c2011. 
 - xiii, 224 p. :  ill. ;  22 cm. 
<br/><br/> Rev. ed. of: The ultimate sales letter : attract new customers, boost your sales. 3rd ed. 2006.  Includes index. 
<br/><br/> A guide to writing effective sales copy to attract new customers and boost sales, providing examples and headline formulas with exercises to inspire creativity, and discussing how to use graphics, compare drafts to examples, give the final review, and more. 
<br/><br/> Adult  Follett Library Resources.  Adult. 
<br/><br/><label>ISBN: </label>9781440511417 (pbk.) 1440511411 
<br/><br/><label>LCCN: </label>2010047895 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales letters.<br/>Selling.<br/>Business letters.
<br/><br/><label>LC Class. No.: </label>HF5730  / .K46 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8/1