TY  - BOOK
AU  - Kennedy,Dan S.
TI  - The ultimate sales letter: attract new customers. boost your sales 
SN  - 9781440511417 (pbk.)
AV  - HF5730 .K46 2011
U1  - 658.8/1 22
PY  - 2011///
CY  - Avon, MA
PB  - Adams Business
KW  - Sales letters
KW  - Selling
KW  - Business letters
KW  - sears
N1  - Rev. ed. of: The ultimate sales letter : attract new customers, boost your sales. 3rd ed. 2006; Includes index; Adult; Follett Library Resources; Adult
N2  - A guide to writing effective sales copy to attract new customers and boost sales, providing examples and headline formulas with exercises to inspire creativity, and discussing how to use graphics, compare drafts to examples, give the final review, and more
ER  -