TY  - BOOK
AU  - Marcus,Alfred Allen
TI  - Big winners and big losers: the 4 secrets of long term -business success and failure 
SN  - 0131451324
AV  - HF5386 .M3089 2006
U1  - 658.4/09 22
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - Success in business
KW  - Case studies
KW  - Industrial management
KW  - Corporations
KW  - Business failures
KW  - Strategic planning
KW  - Management
N1  - Includes bibliographical references (p. 345-369) and index; Introduction -- Persistent winning and losing -- Companies that hit and missed the mark -- Winners -- Companies that keep winning -- Sweet spots -- Agility -- Discipline -- Focus -- Losers -- Companies that keep losing -- Sour spots -- Rigidity -- Ineptness -- Diffuseness -- Conclusion -- Wining and losing practices -- Turnarounds -- Appendix A: Best sellers compared -- Appendix B: Using the stock market as an indicator -- Appendix C: Additional data on the companies -- Appendix D: Patterns of winning and losing companies
ER  -