India inside : the emerging innovation challenge to the West /
Nirmalya Kumar, Phanish Puranam.
- Boston, Mass. : Harvard Business Review Press, c2012.
- xv, 177 p. : ill. ; 24 cm.
Includes bibliographic references and index.
Where are the Indian Googles, iPods, and Viagras? -- Globally segmented innovation: how MNC's leverage Indian talent -- Outsourcing innovation: R&D services on demand -- Process innovation: an injection of intelligence -- Management innovation: the global delivery model -- Visible innovation: frugal engineering -- India's innovation challenge: overcoming institutional constraints -- The future of Indian innovation.
9781422158753 (alk. paper)
2011021193
Technological innovations--India. Diffusion of innovations--India. New products--India. Research, Industrial--India.