The public relations handbook / edited by Alison Theaker. - 4th ed. - Abingdon, Oxon : Routledge, 2012. - xvi, 487 p. : ill. ; 26 cm. - Media practice .

Rev. ed. of: The public relations handbook / Alison Theaker. 3rd ed. 2008.

Includes bibliographical references and index.

9780415598149

2011008644


Corporations--Public relations.

HD59 / .T474 2012

659.2