Govoni, Norman A. P.
Dictionary of marketing communications /
Norman A. Govoni.
- Thousand Oaks, Calif. : Sage, c2004.
- v, 249 p ; 24 cm.
0761927700 (hard) 0761927719 (paper)
2003007359
Marketing--Dictionaries.
Communication in marketing--Dictionaries.
380.1/03