Handbook of product placement in the mass media :  new strategies in marketing theory, practice, trends, and ethics / 
Mary-Lou Galician, editor. 
 - New York :  Best Business Books,  c2004. 
 - 288 p. :  ill. (some col ;  23 cm. 
<br/><br/> Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>From the guest editor -- The practice of product placement -- Controls on product placement -- Case studies of product placement -- Commentary -- Interviews -- Media review -- Roundtable -- Resource guide. 
<br/><br/><label>ISBN: </label>0789025345 (hard cover : alk. paper) 0789025353 (soft cover : alk. paper) 
<br/><br/><label>LCCN: </label>2003027329 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product placement in mass media.<br/>Subliminal advertising--United States.<br/>Advertising--Moral and ethical aspects.
<br/><br/><label>LC Class. No.: </label>HF6146.P78  / H36 2004 
<br/><br/><label>Dewey Class. No.: </label>659.1