TY  - BOOK
AU  - Galician,Mary-Lou
TI  - Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics 
SN  - 0789025345 (hard cover : alk. paper)
AV  - HF6146.P78 H36 2004
U1  - 659.1 22
PY  - 2004///
CY  - New York
PB  - Best Business Books
KW  - Product placement in mass media
KW  - Subliminal advertising
KW  - United States
KW  - Advertising
KW  - Moral and ethical aspects
N1  - Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004; Includes bibliographical references and index; From the guest editor -- The practice of product placement -- Controls on product placement -- Case studies of product placement -- Commentary -- Interviews -- Media review -- Roundtable -- Resource guide
ER  -