Business intelligence : a managerial approach /
Efraim Turban ... [et al.].
- 2nd int. ed.
- Boston : Prentice Hall, c2011.
- 312 p. : ill. ; 26 cm.
Includes bibliographical references and index.
For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice. The second edition features updated information on data mining, text and web mining, and implementation and emerging technologies.
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