Cases in consumer behaviour / 
edited by Gerrit Antonides and W. Fred van Raaij. 
 - Chichester ;  New York :  J. Wiley,  c1999. 
 - x, 170 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Hold Me, Thrill Me, Taste Me, Love Me     Yarner Water     The Body Shop: Societal Values in the Store     Attitudes Towards Recycling of Household Waste     The Case of the Model Railway Purchase     But Marriage Means Sharing - Doesn't It..?     'No One Buys No Name Trainers...'     I'm in Control     Product Placement     Advertising with Power or Suspicion?     Food Shopping Styles in Hungary     Hurry - Only Whilst Stocks Last...?     Consumer Borrowing Decisions     A Single Currency for Europe - The Euro     Age-Lite     Dissatisfied with Doing the Dishes     The Behaviour of the Young Towards Luxury Products     Pasta in Europe     Andrex Comes Out of the Closet     Consumers' Evaluations of Products Labelled 'Made in Europe. 
<br/><br/><label>ISBN: </label>0471987816 (pbk. : alk. paper) 9780471987819 
<br/><br/><label>LCCN: </label>98054170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Case studies.--Europe<br/>Consumers--Case studies.--Europe
<br/><br/><label>LC Class. No.: </label>HF5415.33.E85  / C37 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8/342