Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage /
Daniel C. Esty, Andrew S. Winston.
- Hoboken, NJ : Wiley, c2009.
- xxv, 380 p. : ill. ; 23 cm.
Includes bibliographical references (p. 323-352) and index.
A guide for business leaders that details the importance of adopting an environmental or sustainable corporate strategy, and discusses marketplace trends, unsuccessful initiatives and suggestions for improvement, and other related topics.
9780470393741
2008045557
Industrial management--Environmental aspects. Corporations--Environmental aspects. Business enterprises--Environmental aspects. Management--Environmental aspects.