Hill, Mark E., 1957-

Marketing strategy : the thinking involved / Mark E. Hill. - Thousand Oaks : SAGE Publications, c2013. - xxiv, 335 p. : ill. ; 25 cm.

Includes bibliographical references.

9781412987301 (pbk.)

2011050631


Marketing--Management.
Strategic planning.

HF5415.13 / .H546 2013

658.8/02